Rebrand + Brand Guide
RECEIVED 2021 STERLING PRISIM FROM AMA LINCOLN
IN BRAND LAUNCH CAMPAIGN
Ivanna Cone has been a staple in Lincoln's community for nearly 25 years, but their current logo is lacking the personality their local ice cream shop gives off.
For a class project, I wanted to give Ivanna Cone a brand refresh that focused more on their charm and fun personality. I used the shape from their current logo to make their rebrand recognizable to their current customers. I added a fun twist to the typeface, small branding details and a retro teal color to their logo. I decided to add the year they were established to give homage to their local business. Overall, I was able to to design a branding suite that better reflects their funky, yet "old school" ice cream shop look.