Ivanna Cone - Rebrand + Brand Guide

RECEIVED 2021 STERLING PRISIM FROM AMA LINCOLN

IN BRAND LAUNCH CAMPAIGN

Ivanna Cone has been a staple in Lincoln's community for nearly 25 years, but their current logo is lacking the personality their local ice cream shop gives off. 

For a class project, I wanted to give Ivanna Cone a brand refresh that focused more on their charm and fun personality. I used the shape from their current logo to make their rebrand recognizable to their current customers. I added a fun twist to the typeface, small branding details and a retro teal color to their logo. I decided to add the year they were established to give homage to their local business. Overall, I was able to to design a branding suite that better reflects their funky, yet "old school" ice cream shop look.

Ivanna Cone Logo
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Rebranded Logo

Current Logo

Ivanna Cone Branding Mockup