The Malone Center
RECEIVED 2021 STERLING PRISIM FROM AMA LINCOLN IN CORPORATE IDENTITY/BRANDING FOR SMALL BUSINESS
The Malone Center is a local nonprofit in Lincoln, NE that supports low-income families through education and facilitated programs. Malone's challenge was marketing these programs to potential families and donors. Since they have various programs, each focusing on different areas, they found it hard to display and communicate everything they have to offer to the community.
To ensure the information was easy to digest, consistency was key. I designed a cohesive layout that was used across all the brochures to make it easy for potential families and donors to learn about the programs. Additionally, my goal when creating these brochures was to encompass Malone’s positive and inclusive role in Lincoln’s community. Pulling from their limited brand elements on their website, I incorporated organic shapes and repeating patterns in order to capture Malone’s brand voice and the passion they hold in their community.