Source Eat Fit is a local business in Lincoln that prepares convenient, delicious, and healthy meal plans. After meeting with the client for a class project, I discovered main pain points their company was facing, such as their brand being diluted due to competitors and needing a brand that reflected more of what they are passionate about.

 

When deconstructing their brand, I found that their current logo doesn’t give justice to the mission and freshness Source has to offer. I was able to identify ways to make their brand stronger by incorporating a new logo with an icon that represents mealtime and freshness, a new color palette and overall a new brand that takes pride and owns confidence in providing healthy meals.